What in the heck does microtargeting mean? And how do political campaigns find you, anyway?
Alas, friends, it’s possible that candidates don’t necessarily ‘speak’ to you. Rather, in this day and age, your interests speak to them. If you don’t like government and feel cutting red tape is imperative, Ron Paul might dig you up. Likewise for President Obama and social welfare. The list – and your political interest – goes on and on.
Check out this New York Times article to learn more: http://nyti.ms/zEjg33.